PUTTING THE CA IN AVOCADO.

We worked with the loveliest team at Mullen Lowe on their 2021 campaign for the California Avocado Commission. Our brief: The best avocados have California culture in them.

We added Counter to the Culture, and leaned subtly into the psychedelic Sixties when building, shooting, and animating this music-themed, paper-made, fever-dream. 🥑🥴💨