RUN 6KM FOR A 6-PACK.

Everybody loves beer——and some people love running. Those who love running tend to only love beer as a reward for all that running. So, to announce Pure Blonde’s new ultra low carb brew socially, these sneakered crazies were rewarded with a 6-pack of beer for a 6km run. Everybody wins #BEERRUN

PROJECT: Art Direction
WITH: One Green Bean & Yell Design

SEE: Still lifes, with beer

WATCH: Short-form content films. These were also output in a square format——for vine and IG——naturally

Beer Run allows beer lovers to sync their preferred running app with the site. Log-in, run 6km (the difficult bit), submit their run——and like some sort of beer-fairy-delivery-service——there’d be 6-pack waiting at the finish line.