IT’S BIRTHDAY TIME

To celebrate (clothing retailer) Incu’s tenth birthday celebrations we teamed up with our pal Kevina-Jo Smith of Candle of Vision, to create an identity befitting such an occasion.

We got to baking and icing the birthday logo while Kevina began sewing, weaving and knitting scraps of Incu’s favourite designs and prints from the last ten years of stock to create the amazing oversized cake slices featured in-store and on-posters.

A little whittling, trimming, smoke-creating and window-dressing later, and we had a celebration. And some giant shopping bags.

PROJECT: Branding / Art Direction / Design
CLIENT: Incu / WITH: Kevina-Jo Smith
 

ART DIRECTION / DESIGN (CAMPAIGN): He She It They I.
ART DIRECTION (WINDOW INSTALLATIONS): Candle of Vision
PROP-MAKING: Candle of Vision / He She It They I.
PHOTOGRAPHY: Helen White